About

Cinderella

Cinderella had humble beginnings, a little over seven decades ago when the Coronel matriarch, a dressmaker, started making baby dresses for her daughter Therese, who then began to attract attention because of her fine wardrobe. This doting parent, Cinderella’s founder Mrs. Florencia Guanzon Coronel, realized that it would be worthwhile to supply Manila’s upscale garment stores with her intricately sewn children’s apparel. At the height of its popularity in the late ’70s and early ’80s, Cinderella was the go-to place for Manila’s young fashionable individuals.

Today, Cinderella is the Philippines’ exclusive distributor of ESPRIT, CLARKS, BRITISH INDIA, COLORBOX, OSHKOSH B’ GOSH and CARTER’S.

Fueled by the vision of essential positivity, ESPRIT was founded in California by couple Susie and Doug Tompkins in 1968. Inspired by the revolutionary spirit of the 60s the brand developed a clear philosophy – always celebrating real people and togetherness, in line with the brand’s promise: “We want to make you feel good to look good”. Keeping this spirit alive since day one, today Esprit has a presence in 40 countries around the globe, and continues to thrive from its headquarters in Germany. The success story of Esprit is based on two pillars: Delivering joy every day through laid-back tailored, high quality essentials and carefully selected fashion-forward pieces while staying true to its core values of sustainability, equality and freedom of choice.

C. & J. Clark International Ltd, trading as CLARKS, is a British international shoe manufacturer and retailer. Founded in 1825 by brothers Cyrus and James, Clarks is known for their premium materials, craftsmanship and comfort, with over 200 years of shoe making experience. In the 1950s, Nathan Clark developed the distinctive crepe sole of the Wallabee, a shoe line which Clarks have become famous for. The Wallabees have remained the same, then, now, always.

Established in 1994, BRITISH INDIA is a homegrown lifestyle created for the tropics and inspired by the grand romance of the Colonial era. This brand offers timeless designs created with the philosophy of comfort and effortless dressing for both men and women in mind, targeting individuals who are well travelled, socially active and culturally aware. British India offers different stories to suit various occasions of contemporary tropical lifestyle and is also known for its depth in sizes and flattering figures of many shapes.

COLORBOX is an international brand established in 1993 in Indonesia, founded by Mr. Thomas Farial of Delamibrands. This brand targets the youthful market to allow this highly creative generation to design, collaborate and originate their own personal look. Colorbox consistently offers the newest fad and stylish pieces that fit the lifestyles of modern girls living the fast and busy city life, carrying four concepts at once: fashion jeans, fashion city, country fashion and best buy tees – with designs that are more trendy, edgy, and fashionable.

One of the world’s most recognized names in children’s clothing, OSHKOSH B’ GOSH was founded in 1895 in Oshkosh, Wisconsin. The brand designs with a playful personality that celebrates the imagination and creativity of the kids who wear it: letting kids have fun being kids. As the brand grew to offer style-conscious kids everything from casual playwear to special occasion dresses, it has stayed true to its roots in quality, durability and craftsmanship — things worth holding on to.

CARTER’S is the leading brand of children’s clothing, gifts and accessories in the US, founded in 1865 by William Carter. Its range of bodysuits, jammies, tops, bottoms, and dresses, to its shoes, socks, and even undies, every parent would want to start their little one off in style. The brand continues to design pieces based on a heritage of quality and innovation that has earned the trust of generations of families. A brand being one with moms and dads for their children, from the start, to each and every milestone.

With Cinderella’s range of fashion portfolio, they now run 17 Esprit stores, 1 British India stores, 1 Colorbox stores, and 36 OshKosh B’ Gosh and Carters stores nationwide, offering high quality clothing and carefully selected fashion-forward pieces promoting sustainable, well-balanced lifestyle.